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期刊論文

著作人 年度 論文名稱
吳萬益講座教授 2016 Lu, H.Y., Wu, W.Y., & Chen, S.H., Influences on the perceived value of medical travel: The moderating role of risk attitude self-esteem, and word-of-mouth, Current Issues in Tourism, 19(5), 477-491
2014 Wu, W.Y., & Liao, Y.K, The antecedents and consequences of organizational learning on firm’s export performance: A multilevel approach, Pensee Journal, 76, 2, pp306-327
2014 Wu, W.Y., Liao, Y.K. & Chatwuthikrai A., Applying conjoint analysis to evaluate consumer preferences toward subcompact cars., Expert Systems with Applications, 41, 6, pp2782-2792
2013 Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C., How can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website?, International Journal of Retail & Distribution Management,, 42, 1, pp4-24
2012 Wu, W.Y., & Liao, Y.K., A Balance Scorecard Envelopment Approach to Assess Airlines Performance., Industrial Management & Data System, 114, 1, pp123-143
著作人 年度 論文名稱
洪嘉聲教授 2013        An empirical study of the relationship between a self-service technology investment and firm financial performance, ournal of Engineering and Technology Management , 29, pp62-70
2013 A Comparative Study of Hybrid Machine Learning Techniques for Customer Lifetime Value Prediction, Kybernetes., 42, 3, pp357-370
2012 實施全民健康保險對公立醫院經營效率影響之評估, 台大管理論叢
2012 2012An empirical study of the relationship between a self-service technology investment and firm financial performanceJournal of Engineering and Technology Management29pp62-70
2010 2010The Influence of Service Channel and Customer Segment on the Relationship between Self-service Technology and PerformanceInternational Journal of Management Theory and Practice.11pp5-1 
 
著作人 年度 論文名稱
賴丞坡副教授兼學程主任 2016        產險業之策略對財務體質不佳的影響分量迴歸分析, 風險管理學報
2014 Critical Success Factors for Knowledge Management Implementation in Life Insurance Enterprises, International Journal of Management and Marketing Research, 7, 2, pp79-89
2014 2014Knowledge Management Adoption and Diffusion Using Structural Equation ModelingGlobal Journal of Business Research81pp39-56
2013 2013Exploring How Knowledge Management is Adopted and Applied in the Life Insurance IndustryThe Empirical Economics Letters1210pp1051-1061
2013 2013,非都會區證券業服務品質與顧客滿意度之研究以某證券公司為例,人文與應用科學期刊,5pp57-70
著作人 年度 論文名稱
陳寶媛副教授 2014        2014,應用計劃行為理論探討長期照護機構住民持續入住之行為意圖,當代商管研究,61
2009 2009,匯率波動對出口貿易量之非線性動態影響-臺灣與美國之實證研究,臺灣銀行季刊,200-223
著作人 年度 論文名稱
廖永熙副教授 2016 2016Beta Asymmetry in the Global Stock Markets Following the Subprime Mortgage Crisisemerging market finance and trade529pp2195-2207
2015 2015,住宅學報/金融海嘯蔓延效應-REITs市場為例,242pp73-95
2013 2013The transitory and permanent components of return volatility in Asian stock markets Investment Management and Financial Innovations104pp181-188
2013 2013Herding Behavior during the Subprime Mortgage Crisis: Evidence from Six Asia-Pacific Stock Markets International Journal of Economics and Financepp71-84
2012 2012What Property-Type REITs Are Inflation Hedges? Evidence from the U.S.Empirical Economics Letters1112pp1259-1266
著作人 年度 論文名稱
廖永熙副教授 2015 2015,股市訊息與會計訊息的價值攸關性比較-台灣上市公司之抽樣研究,華人經濟研究,132
2015 2015,全球金融危機過後 中、美股市對亞洲股市影響力消長之研究,輔仁管理評論
2013 2013Is transaction price more value relevant compared to accounting information? An investigation of a time-series approachPacific-Basin Finance Journal
2012 2012A study of stock price behavior in Taiwan via residual income valuation theory and structural identificationReview of Pacific Basin Financial Markets and Policies
2012 2012,中國加入WTO之後與主要貿易往來國家的動態股市關聯性之研究,創新與管理期刊
著作人 年度 論文名稱
陸海文副教授 2015 2015,消費者對乳酸菌商品在台北市四家社區藥局之購買行為研究,嘉南學報第41期,41pp204-218
2013 2013The Mechanism of coffee evaluation system Gukeng Agriculture Association as An ExampleJournal of Information Management13pp58-64
2009 2009Ordered Categorical Data in Fuzzy Ranking Applied to Service Quality for Western Restaurants204pp505-518
2009 2009Prediction Intervals for an Ordered Observayion from Weibull Distribution Based on Censored SamplesXommunications in Statistics- Simulation and Computation38pp288-307
2008 2008Responses and comments to A n Extended Assignment Problem Considering Multiple Inputs andOutputsApplied Mathematical Modelling32pp2463-2466
著作人 年度 論文名稱
廖英凱助理教授 2015 Fang, S. C., & Liao, Y. K., The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer Inertia and Word-of-Mouth., Management Review.
2015 Fang, S. C., & Liao, Y. K. , The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer.Inertia and Word-of-Mouth, Management Review, 34(3), pp51-67
2014 Wu, W.Y., & Liao, Y.K. (2014). A balanced scorecard envelopment approach to asse, A balanced scorecard envelopment approach to asses airline’s performance., Management & Data Systems,, 114, 1, pp123-143
2013 Anridho, N. & Liao, Y. K., The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing., International Journal of Social Sciences and Education, 4, 1, pp266-276