南華大學-國際學士學位學程

廖 英凱
專任
職稱 助理教授
姓名 廖 英凱
聯絡電話 05-2721001#56535
電子郵件 yksuper889@nhu.edu.tw
研究專長 管理學、經濟學、統計學、商用微積分、商業套裝軟體、統計方法與分析
授課領域 管理學、經濟學、統計學、商用微積分、商業套裝軟體、統計方法與分析
年度 論文名稱
2019 Liao, Y. K., Nguyen, P. T., & Nguyen Thi, K. N., Examining the Role of Online Customer Reviews on Tourist Motivation: Destination and Revisit Intention, The Journal of Social Sciences Research, 4(12), 413-422
2019 Amaya Rivas, A. A., Liao, Y. K. & Chang S., The Effects of Innovation Implementation and Speed to Market on the Relationship between Team Sense-Making, Trust, and NPD Success, International Journal of Innovation Management, 23(4), 1950029
2019 Liao, Y. K., Nguyen, P. T., & Thi, K. N. N., Examining the Role of Online Customer Reviews on Tourist Motivation: Destination and Revisit Intention, The Journal of Social Sciences Research, 4(12), 413-422
2019 Wu, W.Y., Amaya Rivas, A. & Liao, Y. K., Influential Factors for Team Reflexivity and New Product Development: Team Conflict as A Moderator, Project Management Journal, 48(3), 20–40
2019 Nguyen, P. T., & Liao, Y. K., A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity., The Journal of Social Sciences Research, 5(4), 965-981
2019 Bui, A. T., Liao, Y. K., Nguyen, P. T., & Chang, C. F., Acquiring Top Management Team, Core Competence Through Absorptive Capacity and Entrepreneurial Orientation, Academy of Entrepreneurship Journal, 25(1),1-20
2019 Wu, W.Y., Qomariyah, A., Sa, N.T.T. & Liao, Y. K., The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP, International Journal of Hospitality Management, 75, 48-57
2019 Duong, H.T., Amaya Rivas, A. A.*, & Liao, Y. K., Examining the Influence of Customer-to-Customer Electronic Word-of-Mouth on Purchase Intention in Social Networking Sites, Asia Pacific Management Review, 1-12
2019 Yu, T. K., Lin, M. L. & Liao, Y. K., Understanding Factors Influencing Information Communication Technology Adoption Behavior: The Moderators of Information Literacy and Digital Skills, Computers in Human Behavior, 71, 196-208
2015 Fang, S. C., & Liao, Y. K., The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer Inertia and Word-of-Mouth., Management Review.
2015 Fang, S. C., & Liao, Y. K. , The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer.Inertia and Word-of-Mouth, Management Review, 34(3), pp51-67
2014 Wu, W.Y., & Liao, Y.K. (2014). A balanced scorecard envelopment approach to asse, A balanced scorecard envelopment approach to asses airline’s performance., Management & Data Systems,, 114, 1, pp123-143
2013 Anridho, N. & Liao, Y. K., The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing., International Journal of Social Sciences and Education, 4, 1, pp266-276
國家 學校名稱 系所 學位 期間
英國 伯恩茅斯大學 國際行銷管理研究所 碩士 2007.02 ~ 2008.05
台灣 成功大學 企業管理學系暨國際企業研究所 博士
服務機關名稱 單位 職務
南台科技大學 國際企業管理學系 講師