南華大學-國際學士學位學程

吳 萬益
專任
職稱 講座教授兼副校長兼管理學院院長
姓名 吳 萬益
聯絡電話 05-2721001#56534 or 1060 or 2000
電子郵件 wanyi@nhu.edu.tw
研究專長 國際市場營銷、管理、國際企業管理、企業研究方法
授課領域 行銷管理、研究方法、作業研究、策略管理
年度 論文名稱
2018 Wu, W.Y., Ke C.C. & Nguyen P.T., Online shopping behavior in electronic commerce: an integrative model from utilitarian and hedonic perspectives., International Journal of Entrepreneurship, 22(3), 1-16.
2018 Wu, W.Y., Qomariyah, A., Sa, N.T.T. & Liao, Y.K., The Integration between service value and service recovery in the hospitality industry: An application of QFD and ANP. , International Journal of Hospitality Management, 75, 48-57. DOI: 10.1016/j.ijhm.2018.03.010
2017 Liao, Y.K., Wu, W.Y., Rivas, A.A.A. & Ju, T. , Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity., Social Behavior and Personality, 45(1), 1-18. DOI: 10.2224/sbp.5621
2017 Wu, W.Y., Rivas, A.A.A. & Liao, Y.K., Influential factors for team reflexivity and new product development: team conflict as a moderator., Project Management Journal, 48(3), 20–40.
2017 Chen, Y.C., Rivas, A.A.A. & Wu, W.Y. , Exploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry. , Journal of Service Theory & Practice, 28(2), 170-195. DOI: 10.1108/JSTP-02-2016-0035
2016 Lu, H.Y., Wu, W.Y., & Chen, S.H., Influences on the perceived value of medical travel: The moderating role of risk attitude self-esteem, and word-of-mouth, Current Issues in Tourism, 19(5), 477-491
2016 6. Badri Munir Sukoco, Wann-Yih Wu, and Hsih-Hsien Liu, Co-consumption and co-production inside a brand community: a socio-cognitive perspective., nternational Journal of Internet Marketing and Advertising, 10(1/2), 113-126. DOI: 10.1504/IJIMA.2016.076990
2016 Wu, W.Y. & Anridho, N. , The antecedents of brand loyalty: A Meta-Analysis study., International Journal of Services and Standards, 11(3), 242-260. DOI: 10.1504/IJSS.2016.080048
2016 Wu, W.Y., Quyen, P.T.P., & Rivas, A.A.A. , How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience., Information Systems and e-Business Management., 15(3), 689-715. DOI: 10.1007/s10257-018-0370-6.
2016 9. Wu, W.Y., Chen, H.C. & Ke, C.C. , The intellectual structure of online shopping research: author Co-Citation analysis. , International Journal of Cyber Society and Education, 9(1), 35-44. :DOI: 10.7903/ijcse.1419.
2015 Wu, W.Y., & Ke, C.C., An online shopping behaviour model integrating personality traits, perceived risk, and technology acceptance., Social Behavior and Personality, 43(1), 85-98. DOI: 10.2224/sbp.2015.43.1.85
2014 Wu, W.Y., & Liao, Y.K, The antecedents and consequences of organizational learning on firm’s export performance: A multilevel approach, Pensee Journal, 76, 2, pp306-327
2014 Wu, W.Y., Liao, Y.K. & Chatwuthikrai A., Applying conjoint analysis to evaluate consumer preferences toward subcompact cars., Expert Systems with Applications, 41, 6, pp2782-2792
2013 Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C., How can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website?, International Journal of Retail & Distribution Management,, 42, 1, pp4-24
2012 Wu, W.Y., & Liao, Y.K., A Balance Scorecard Envelopment Approach to Assess Airlines Performance., Industrial Management & Data System, 114, 1, pp123-143
國家 學校名稱 系所 學位
美國 奧克拉荷馬州立大學 行銷學系 博士
服務機關名稱 單位 職務
南華大學 管理學院 院長
中國文化大學 校長室 校長
南華大學 學術副校長室 學術副校長