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期刊论文

着作人 年度 论文名称
吴万益讲座教授 2016 Lu, H.Y., Wu, W.Y., & Chen, S.H., Influences on the perceived value of medical travel: The moderating role of risk attitude self-esteem, and word-of-mouth, Current Issues in Tourism, 19(5), 477-491
2014 Wu, W.Y., & Liao, Y.K, The antecedents and consequences of organizational learning on firm’s export performance: A multilevel approach, Pensee Journal, 76, 2, pp306-327
2014 Wu, W.Y., Liao, Y.K. & Chatwuthikrai A., Applying conjoint analysis to evaluate consumer preferences toward subcompact cars., Expert Systems with Applications, 41, 6, pp2782-2792
2013 Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C., How can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website?, International Journal of Retail & Distribution Management,, 42, 1, pp4-24
2012 Wu, W.Y., & Liao, Y.K., A Balance Scorecard Envelopment Approach to Assess Airlines Performance., Industrial Management & Data System, 114, 1, pp123-143
着作人 年度 论文名称
洪嘉声教授 2013        An empirical study of the relationship between a self-service technology investment and firm financial performance, ournal of Engineering and Technology Management , 29, pp62-70
2013 A Comparative Study of Hybrid Machine Learning Techniques for Customer Lifetime Value Prediction, Kybernetes., 42, 3, pp357-370
2012 实施全民健康保险对公立医院经营效率影响之评估, 台大管理论丛
2012 2012An empirical study of the relationship between a self-service technology investment and firm financial performanceJournal of Engineering and Technology Management29pp62-70
2010 2010The Influence of Service Channel and Customer Segment on the Relationship between Self-service Technology and PerformanceInternational Journal of Management Theory and Practice.11pp5-1 
 
着作人 年度 论文名称
赖丞坡副教授兼学程主任 2016        产险业之策略对财务体质不佳的影响分量回归分析, 风险管理学报
2014 Critical Success Factors for Knowledge Management Implementation in Life Insurance Enterprises, International Journal of Management and Marketing Research, 7, 2, pp79-89
2014 2014Knowledge Management Adoption and Diffusion Using Structural Equation ModelingGlobal Journal of Business Research81pp39-56
2013 2013Exploring How Knowledge Management is Adopted and Applied in the Life Insurance IndustryThe Empirical Economics Letters1210pp1051-1061
2013 2013,非都会区证券业服务品质与顾客满意度之研究以某证券公司为例,人文与应用科学期刊,5pp57-70
着作人 年度 论文名称
陈宝媛副教授 2014        2014,应用计划行为理论探讨长期照护机构住民持续入住之行为意图,当代商管研究,61
2009 2009,汇率波动对出口贸易量之非线性动态影响-台湾与美国之实证研究,台湾银行季刊,200-223
着作人 年度 论文名称
廖永熙副教授 2016 2016Beta Asymmetry in the Global Stock Markets Following the Subprime Mortgage Crisisemerging market finance and trade529pp2195-2207
2015 2015,住宅学报/金融海啸蔓延效应-REITs市场为例,242pp73-95
2013 2013The transitory and permanent components of return volatility in Asian stock markets Investment Management and Financial Innovations104pp181-188
2013 2013Herding Behavior during the Subprime Mortgage Crisis: Evidence from Six Asia-Pacific Stock Markets International Journal of Economics and Financepp71-84
2012 2012What Property-Type REITs Are Inflation Hedges? Evidence from the U.S.Empirical Economics Letters1112pp1259-1266
着作人 年度 论文名称
廖永熙副教授 2015 2015,股市讯息与会计讯息的价值攸关性比较-台湾上市公司之抽样研究,华人经济研究,132
2015 2015,全球金融危机过后 中、美股市对亚洲股市影响力消长之研究,辅仁管理评论
2013 2013Is transaction price more value relevant compared to accounting information? An investigation of a time-series approachPacific-Basin Finance Journal
2012 2012A study of stock price behavior in Taiwan via residual income valuation theory and structural identificationReview of Pacific Basin Financial Markets and Policies
2012 2012,中国加入WTO之后与主要贸易往来国家的动态股市关联性之研究,创新与管理期刊
着作人 年度 论文名称
陆海文副教授 2015 2015,消费者对乳酸菌商品在台北市四家社区药局之购买行为研究,嘉南学报第41期,41pp204-218
2013 2013The Mechanism of coffee evaluation system Gukeng Agriculture Association as An ExampleJournal of Information Management13pp58-64
2009 2009Ordered Categorical Data in Fuzzy Ranking Applied to Service Quality for Western Restaurants204pp505-518
2009 2009Prediction Intervals for an Ordered Observayion from Weibull Distribution Based on Censored SamplesXommunications in Statistics- Simulation and Computation38pp288-307
2008 2008Responses and comments to A n Extended Assignment Problem Considering Multiple Inputs andOutputsApplied Mathematical Modelling32pp2463-2466
着作人 年度 论文名称
廖英凯助理教授 2015 Fang, S. C., & Liao, Y. K., The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer Inertia and Word-of-Mouth., Management Review.
2015 Fang, S. C., & Liao, Y. K. , The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer.Inertia and Word-of-Mouth, Management Review, 34(3), pp51-67
2014 Wu, W.Y., & Liao, Y.K. (2014). A balanced scorecard envelopment approach to asse, A balanced scorecard envelopment approach to asses airline’s performance., Management & Data Systems,, 114, 1, pp123-143
2013 Anridho, N. & Liao, Y. K., The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing., International Journal of Social Sciences and Education, 4, 1, pp266-276