南华大学-国际学士学位学程

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吴 万益
专任
姓名 吴 万益
电子邮件 wanyi@nhu.edu.tw
联络电话 05-2721001#56534 or 1060 or 2000
研究专长 国际市场营销、管理、国际企业管理、企业研究方法
授课领域 行销管理、研究方法、作业研究、策略管理
职称 讲座教授兼副校长兼管理学院院长
年度 论文名称
2018 Wu, W.Y., Ke C.C. & Nguyen P.T., Online shopping behavior in electronic commerce: an integrative model from utilitarian and hedonic perspectives., International Journal of Entrepreneurship, 22(3), 1-16.
2018 Wu, W.Y., Qomariyah, A., Sa, N.T.T. & Liao, Y.K., The Integration between service value and service recovery in the hospitality industry: An application of QFD and ANP. , International Journal of Hospitality Management, 75, 48-57. DOI: 10.1016/j.ijhm.2018.03.010
2017 Liao, Y.K., Wu, W.Y., Rivas, A.A.A. & Ju, T. , Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity., Social Behavior and Personality, 45(1), 1-18. DOI: 10.2224/sbp.5621
2017 Wu, W.Y., Rivas, A.A.A. & Liao, Y.K., Influential factors for team reflexivity and new product development: team conflict as a moderator., Project Management Journal, 48(3), 20–40.
2017 Chen, Y.C., Rivas, A.A.A. & Wu, W.Y. , Exploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry. , Journal of Service Theory & Practice, 28(2), 170-195. DOI: 10.1108/JSTP-02-2016-0035
2016 Lu, H.Y., Wu, W.Y., & Chen, S.H., Influences on the perceived value of medical travel: The moderating role of risk attitude self-esteem, and word-of-mouth, Current Issues in Tourism, 19(5), 477-491
2016 6. Badri Munir Sukoco, Wann-Yih Wu, and Hsih-Hsien Liu, Co-consumption and co-production inside a brand community: a socio-cognitive perspective., nternational Journal of Internet Marketing and Advertising, 10(1/2), 113-126. DOI: 10.1504/IJIMA.2016.076990
2016 Wu, W.Y. & Anridho, N. , The antecedents of brand loyalty: A Meta-Analysis study., International Journal of Services and Standards, 11(3), 242-260. DOI: 10.1504/IJSS.2016.080048
2016 Wu, W.Y., Quyen, P.T.P., & Rivas, A.A.A. , How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience., Information Systems and e-Business Management., 15(3), 689-715. DOI: 10.1007/s10257-018-0370-6.
2016 9. Wu, W.Y., Chen, H.C. & Ke, C.C. , The intellectual structure of online shopping research: author Co-Citation analysis. , International Journal of Cyber Society and Education, 9(1), 35-44. :DOI: 10.7903/ijcse.1419.
2015 Wu, W.Y., & Ke, C.C., An online shopping behaviour model integrating personality traits, perceived risk, and technology acceptance., Social Behavior and Personality, 43(1), 85-98. DOI: 10.2224/sbp.2015.43.1.85
2014 Wu, W.Y., & Liao, Y.K, The antecedents and consequences of organizational learning on firm’s export performance: A multilevel approach, Pensee Journal, 76, 2, pp306-327
2014 Wu, W.Y., Liao, Y.K. & Chatwuthikrai A., Applying conjoint analysis to evaluate consumer preferences toward subcompact cars., Expert Systems with Applications, 41, 6, pp2782-2792
2013 Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C., How can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website?, International Journal of Retail & Distribution Management,, 42, 1, pp4-24
2012 Wu, W.Y., & Liao, Y.K., A Balance Scorecard Envelopment Approach to Assess Airlines Performance., Industrial Management & Data System, 114, 1, pp123-143
年度 论文名称
2016 第一作者,Multivariate Granger Causality and the Interrelationship between Foreign Direct Investment, Gross Domestic Investment, Inflation, and Exchange Rate in Vietnam.., The Economy of Vietnam in the Integration Period: Opportunities and Challenges International Conference,2016/04/27-2016/04/28, , 2016-04-27-2016-04-28
2016 第一作者,The Mediation Roles of Quality and Value Perception on Brand Loyalty., The Southwest Decision Sciences Institute 47th Annual Meeting, ,2016/03/09-2016/03/12, , 2016-03-09-2016-03-12
2016 第一作者, A citation analysis of Hospitality Research.,Sustainable Tourism Development of South Central Coast of Vietnam,,2016/07/22-2016/07/24
2015 第一作者,从功利主义与享乐主义的角度探讨消费者线上购物满意度,第十一届两岸华文论坛,2015/08/24-2015/08/25, , 2015-08-24-2015-08-25
2015 第一作者, Toward a Hedonic Perspective of Online Shopping Behaviors, 2015 International Conference of Pacific Rim Management (ICPRM'15),,2015/07/09-2015/07/11
国家 学校名称 系所 学位
美国 奥克拉荷马州立大学 行销学系 博士
服务机关名称 单位 职务
南华大学 管理学院 院长
中国文化大学 校长室 校长
南华大学 学术副校长室 学术副校长