南華大學-國際學士學位學程

Ying-Kai ,Liao
Full-Time
Job Title Assistant Professor
Name Ying-Kai ,Liao
Office Tel No. 05-2721001#56535
Email yksuper889@nhu.edu.tw
Research Expertise Management, Economics, Statistics, Commercial Calculus, Business Suite Software, Statistical Methods and Analysis
Teaching Field Management, Economics, Statistics, Commercial Calculus, Business Suite Software, Statistical Methods and Analysis
Year Paper Title
2019 4(12), 413-422
2019 23(4), 1950029
2019 4(12), 413-422
2019 48(3), 20–40
2019 Nguyen, P. T., & Liao, Y. K., A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity., The Journal of Social Sciences Research, 5(4), 965-981
2019 Bui, A. T., Liao, Y. K., Nguyen, P. T., & Chang, C. F., Acquiring Top Management Team, Core Competence Through Absorptive Capacity and Entrepreneurial Orientation, Academy of Entrepreneurship Journal, 25(1),1-20
2019 Wu, W.Y., Qomariyah, A., Sa, N.T.T. & Liao, Y. K., The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP, International Journal of Hospitality Management, 75, 48-57
2019 Duong, H.T., Amaya Rivas, A. A.*, & Liao, Y. K., Examining the Influence of Customer-to-Customer Electronic Word-of-Mouth on Purchase Intention in Social Networking Sites, Asia Pacific Management Review, 1-12
2019 Yu, T. K., Lin, M. L. & Liao, Y. K., Understanding Factors Influencing Information Communication Technology Adoption Behavior: The Moderators of Information Literacy and Digital Skills, Computers in Human Behavior, 71, 196-208
2015 Fang, S. C., & Liao, Y. K., The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer Inertia and Word-of-Mouth., Management Review.
2015 34(3), pp51-67
2014 Wu, W.Y., & Liao, Y.K. (2014). A balanced scorecard envelopment approach to asse, A balanced scorecard envelopment approach to asses airline’s performance., Management & Data Systems,, 114, 1, pp123-143
2013 Anridho, N. & Liao, Y. K., The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing., International Journal of Social Sciences and Education, 4, 1, pp266-276
Year Paper Title
2017
2017
2016
2016
2016
2015
Country School Name Department Degree Duration
United Kingdom Bournemouth University International Marketing Management Institute Master's degree 2007.02 ~ 2008.05
Taiwan National Cheng Kung University, NCKU Department of Business Administration and International Enterprise Research Institute PhD