南華大學-國際學士學位學程

Wann-Yih  ,Wu
Full-Time
Job Title Chair Professor and vice-president and Dean of the School of Management
Name Wann-Yih ,Wu
Office Tel No. 05-2721001#56534 or 1060 or 2000
Email wanyi@nhu.edu.tw
Job Title Chair Professor and vice-president and Dean of the School of Management
Research Expertise International Marketing, Management, International Business Management, Business Research Methods
Teaching Field Marketing management, research methods, operations research, policy management
Year Paper Title
2018 Wu, W.Y., Ke C.C. & Nguyen P.T., Online shopping behavior in electronic commerce: an integrative model from utilitarian and hedonic perspectives., International Journal of Entrepreneurship, 22(3), 1-16.
2018 Wu, W.Y., Qomariyah, A., Sa, N.T.T. & Liao, Y.K., The Integration between service value and service recovery in the hospitality industry: An application of QFD and ANP. , International Journal of Hospitality Management, 75, 48-57. DOI: 10.1016/j.ijhm.2018.03.010
2017 Liao, Y.K., Wu, W.Y., Rivas, A.A.A. & Ju, T. , Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity., Social Behavior and Personality, 45(1), 1-18. DOI: 10.2224/sbp.5621
2017 48(3), 20–40.
2017 Chen, Y.C., Rivas, A.A.A. & Wu, W.Y. , Exploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry. , Journal of Service Theory & Practice, 28(2), 170-195. DOI: 10.1108/JSTP-02-2016-0035
2016 19(5), 477-491
2016 10(1/2), 113-126. DOI: 10.1504/IJIMA.2016.076990
2016 Wu, W.Y. & Anridho, N. , The antecedents of brand loyalty: A Meta-Analysis study., International Journal of Services and Standards, 11(3), 242-260. DOI: 10.1504/IJSS.2016.080048
2016 Wu, W.Y., Quyen, P.T.P., & Rivas, A.A.A. , How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience., Information Systems and e-Business Management., 15(3), 689-715. DOI: 10.1007/s10257-018-0370-6.
2016 9. Wu, W.Y., Chen, H.C. & Ke, C.C. , The intellectual structure of online shopping research: author Co-Citation analysis. , International Journal of Cyber Society and Education, 9(1), 35-44. :DOI: 10.7903/ijcse.1419.
2015 Wu, W.Y., & Ke, C.C., An online shopping behaviour model integrating personality traits, perceived risk, and technology acceptance., Social Behavior and Personality, 43(1), 85-98. DOI: 10.2224/sbp.2015.43.1.85
2014 Wu, W.Y., & Liao, Y.K, The antecedents and consequences of organizational learning on firm’s export performance: A multilevel approach, Pensee Journal, 76, 2, pp306-327
2014 Wu, W.Y., Liao, Y.K. & Chatwuthikrai A., Applying conjoint analysis to evaluate consumer preferences toward subcompact cars., Expert Systems with Applications, 41, 6, pp2782-2792
2013 Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C., How can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website?, International Journal of Retail & Distribution Management,, 42, 1, pp4-24
2012 Wu, W.Y., & Liao, Y.K., A Balance Scorecard Envelopment Approach to Assess Airlines Performance., Industrial Management & Data System, 114, 1, pp123-143
Year Paper Title
2016 , 2016-04-27-2016-04-28
2016 , 2016-03-09-2016-03-12
2016
2015 , 2015-08-24-2015-08-25
2015
Country School Name Department Degree
Taiwan Tunghai University Business Administration Master's degree
Duration
2015.02 ~ 2016.08