南華大學-國際學士學位學程

Ying-Kai ,Liao
Full-Time
Job Title Assistant Professor
Name Ying-Kai ,Liao
Office Tel No. 05-2721001#56535
Email yksuper889@nhu.edu.tw
Job Title Assistant Professor
Research Expertise Management, Statistical Methods and Analysis, Social Media, E-Commerce, Consumer Behavior
Teaching Field Management, Statistical Methods and Analysis, Social Media, E-Commerce, Consumer Behavior
Year Paper Title
2019 4(12), 413-422
2019 23(4), 1950029
2019 4(12), 413-422
2019 48(3), 20–40
2019 Nguyen, P. T., & Liao, Y. K., A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity., The Journal of Social Sciences Research, 5(4), 965-981
2019 Bui, A. T., Liao, Y. K., Nguyen, P. T., & Chang, C. F., Acquiring Top Management Team, Core Competence Through Absorptive Capacity and Entrepreneurial Orientation, Academy of Entrepreneurship Journal, 25(1),1-20
2019 Wu, W.Y., Qomariyah, A., Sa, N.T.T. & Liao, Y. K., The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP, International Journal of Hospitality Management, 75, 48-57
2019 Duong, H.T., Amaya Rivas, A. A.*, & Liao, Y. K., Examining the Influence of Customer-to-Customer Electronic Word-of-Mouth on Purchase Intention in Social Networking Sites, Asia Pacific Management Review, 1-12
2019 Yu, T. K., Lin, M. L. & Liao, Y. K., Understanding Factors Influencing Information Communication Technology Adoption Behavior: The Moderators of Information Literacy and Digital Skills, Computers in Human Behavior, 71, 196-208
2015 Fang, S. C., & Liao, Y. K., The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer Inertia and Word-of-Mouth., Management Review.
2015 34(3), pp51-67
2014 Wu, W.Y., & Liao, Y.K. (2014). A balanced scorecard envelopment approach to asse, A balanced scorecard envelopment approach to asses airline’s performance., Management & Data Systems,, 114, 1, pp123-143
2013 Anridho, N. & Liao, Y. K., The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing., International Journal of Social Sciences and Education, 4, 1, pp266-276
Year Paper Title
2017
2017
2016
2016
2016
2015
Country School Name Department Degree Duration
United Kingdom Bournemouth University International Marketing Management Institute Master's degree 2007.02 ~ 2008.05
Taiwan National Cheng Kung University, NCKU Department of Business Administration and International Enterprise Research Institute PhD
Duration
2011.08 ~ 2014.07